The Mono Blog
 
 

   Art Direction

   dept.

everything

 
 
 

prospectus design
& art direction

Access To Music is the UK’s largest provider of educational popular music courses. Their aim is to provide diverse, inclusive and high-quality training opportunities for people who are interested in working in the music industry.

Mono Industries was asked to art direct and design the ATM Prospectus for 2004/2005. Studio based black and white photography was art directed by M.I. and shot by photographer Charlie Gray.

other departments:


Graphic Design
 

permanent exhibition &
installation

In late Summer 2008 I was asked to tender for a very interesting project at my local NHS hospital.

A very very long corridor which linked the main public area of the hospital and the maternity unit was being re-decorated and it was proposed that 22 large exhibition panels showing the entire history of the facility be designed and produced and hung along the length of the space.

I was lucky enough to win the pitch and set about sourcing images for the project and designing the panels. I worked very closely with all the stakeholders to produce 22 large panels which told the story of the hospital, from its humble beginnings, to the present day as a major international teaching hospital.

Photography:
Cat Lamoon. With thanks.

other departments:


Graphic Design
Project Management
 

identity creation, stationery & website design

Alasdair Cant & Associates are a Cambridge based training consultancy specialising in mentoring and coaching. I’ve worked with Alasdair & Helen for many years. I designed and built their logo, put together their stationery and designed and built them a website which saw them make the move online for the first time.

They required a simple yet stylish site that they could update and manage themselves. The site has bought them terrific results in a relatively short amount of time.

other departments:


Branding
Graphic Design
Photography
Web
 

creative careers fair publicity & website

For the third year running, Mono Industries was asked to develop ideas for the Arts Council’s Creative Careers Fairs.

As well as developing a visual identity for the project, striking vector images were used to portray two specific ideas: thinking out of the box and standing out from the crowd. Posters, leaflets, flyers and carrier bags were produced to communicate these messages to the target audience of 18-25 year olds.

We were also asked to design and develop a website for the fairs which included building a bespoke content management system.

other departments:


Branding
Graphic Design
Web
 

theatre show publicity design & branding

British/Czech theatre company NIE [New International Encounter] commissioned Mono Industries to design the publicity for a show that was performed at the 2004 Edinburgh Festival. The show entitled My Long Journey Home, which has been performed over 200 times in 9 countries, made its UK debut at the Pleasance Theatre in August.

The show then went on to Battersea Arts Centre for which I designed a post card which incorporated photography from the Edinburgh run. 
The company then invited me to re-brand them, starting with a new visual identity which once finalised, was used on various new stationery items.

In early Summer 2005 I started work on publicity for the company’s new show The End Of Everything Ever. A2, A3 and A5 publicity material was designed using images shot in the Czech Republic earlier in the year.

In January 2007 I started work on the publicity for a new show entitled ‘My Life With The Dogs’. A new ‘punky’ style was adopted for this particular production.

The company’s website which I also designed and developed is about to go through a phase of re-structuring which will incorporate some of the latest social media tools.

other departments:


Branding
Graphic Design
Web
 

branding, stationery,
website & cms

Designing an identity and website for a bomb disposal company was a little bit daunting at first but having spent a lot of time with Danny and his team, it became clear what was required.

In essence, Planit International are an environmental company, going in and clearing up other people’s mess – in their case, unexploded ordnance.

Easily one of my favourite ever projects.

other departments:


Branding
Consultancy
Graphic Design
Web
 
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